We chose to use photographs of the band instead of using motifs in order to have the main focus on the band. The colour blue has been the main theme through out the digipack panels as it represents hope and a new start which then relates back to the music video as the song is all about new beginnings, hope and the fact that nothing is out of reach. Using this theme allows us to market the band as well as it allows the band to be more identifiable as the fonts and colours used have been used in the music video, the magazine advertisement and the digipack. This will allow the audience to remember the band and perhaps purchase their product.